A Google Ads campaign can get your business in front of the right people, at exactly the right time.
From a user’s initial research, through to making an enquiry or purchase. A good Pay Per Click strategy can ensure your business is visible at every step of their journey.
Setting up and managing a Google Ads account takes a little more experience than some might have you believe. Choosing the right keywords is important but they’re just the foundation stones of a good paid search campaign.
Targeting correctly, choosing between Google Search, Display or Shopping ads and creating compelling ads are just a few of the factors that can lead to a successful campaign or to wasted clicks and budget.
As an accredited Google Partner, we work closely with our clients to ensure that their paid search campaigns are targeted, optimised and measurable.
Google Ads Audits for existing campaigns
Our starting point for an existing Google Ads account is usually to undertake an audit. Our Google Ads audits can be carried out on live or paused accounts and will provide you with practical tips and advice for improving your campaigns.
For clients with existing Google Ads accounts, we are currently providing free digital audits to any business who would like one.
New to Google Ads?
If you are a complete newbie and want to try Google Ads for the first time, you are in the right place. Our friendly team can help you to create a PPC strategy based on your business objectives. We’ll work closely with you whilst undertaking keyword research, defining your audience targeting and creating ads for your business.
We can provide ongoing monthly campaign management or if you prefer to manage things yourself in house, we can get you up and running and provide you or one of your team with some consultancy or Google Ads training to help keep you on track.
We don’t believe in lengthy contracts, just a flexible approach to campaign management that allows our clients to get the best out of their Google Ads campaigns.
Measuring and Reporting
Whether an existing account or a brand new shiny one, our focus is always on answering one key question – can we get a valuable return for your business using Google Ads?
To help us answer this, we’ll work with you (or your developers) to ensure the appropriate conversion tracking is in place before your campaigns go live. This will usually involve installing Google Tag Manager code into your website and integrating your Google Ads account with Google Analytics.
Once we’re up and running, we’ll provide a user-friendly monthly report to give you the performance metrics that matter to you, along with our ideas and recommendations for further optimisation.
If you are interested in learning more about how Google Ads can help your business, please get in touch to book a free initial chat with one of our team.
