Join us for a 3 hour PPC Workshop on Thursday 21st November.

PPC Workshop – Buxted Park Hotel, East Sussex. 9.30am until 12.30pm

Are you promoting your business through Google Pay Per Click but not really sure how well it’s working for you? Do your PPC campaigns feel a bit out of control? Whether you are managing your campaigns in-house or outsourcing them, you need to be confident that your campaigns are delivering a return for your business. This PPC workshop is ideal for business owners and managers or for in house marketing professionals who manage or outsource Google PPC campaigns.

Keeping up to date with the latest updates to the Google Ads platform can be time consuming and tricky. In this workshop, we’ll look at the Google Ads interface and some of the tools you can use to optimise your campaigns. We’ll explore some of the common pitfalls that can lead to wasted clicks and budget:

  • Campaign set up and best practices for campaign structure
  • Search and Display campaigns
  • Bidding strategies
  • Keywords
  • Audience targeting
  • Ad creative

We’ll also take a look at measurement and how to identify the campaign metrics that really matter to your business. Following the session, you’ll have a deeper understanding of the Google Ads platform, plus practical tips for optimising and monitoring your campaigns to ensure that every click is a valuable click.

Cost per delegate: £200 plus VAT

Discounted Rate available for Sussex Chamber Members: £125 plus VAT

Price includes refreshments.

Book Your Place Now!

Places are limited, so please book early to avoid disappointment. To reserve your place on the workshop, please email lisa@prattdigital.com or call us on 01435 515066 for more details.

Download the Event Flyer (PDF)

About Pratt Digital

Pratt Digital is a Digital Marketing and Paid Search Agency based in East Sussex. We provide consultancy, campaign management and training for small businesses, enabling our clients to think more strategically about their digital activity and to improve ROI. Pratt Digital is an accredited Google Partner, with certifications for Search, Mobile Advertising, Display Advertising and Shopping. We are also Bing accredited and work across most digital platforms, including Amazon Shopping, Pinterest, YouTube, Facebook, Instagram and LinkedIn.