Spring Clean Your Paid Search Campaigns!
If you’re anything like us, the warmer sunnier weather is a reminder to freshen up our space. So why not [...]
Making the switch to Responsive Search Ads
From June 2022, Google announced they will stop the ability to create and edit Expanded Text Ads (ETAs), you will [...]
Audiences, AI and Automation – PPC Hero Conf 2019
The Pratt Digital team recently attended the almighty Hero Conf, an annual PPC conference held by the legends at Hanapin [...]
Google announces Responsive Search Ads in Beta
Earlier this month Google announced the introduction of responsive search ads. These provide the opportunity to set up multiple headlines [...]
The Good, The Bad and The New AdWords Interface
Okay, we’ll admit it. Until recent months we have been logging into the new AdWords UI, and then running back [...]
The Death Of Super ETAs
I was about to write an update on our extended 'Super ETAs' test, when I saw AdWords display this message: Notice how [...]
Top Ways to Lose Money with AdWords – Part 4
Welcome to Part 4 in our guide to the common ways we find money being wasted in Google AdWords. This [...]
Top ways to lose money with AdWords – Part 3
Welcome to Part 3 in our series of blogs exploring the most common ways money can be wasted in AdWords. [...]
Top ways to lose money with AdWords – Part 2
Welcome to Part 2 in our series of blogs describing some of the most common ways we find money being [...]
Adwords ‘Super’ ETAs – Early test results
When creating a new ad for a US based investment client recently, I was surprised to be offered the opportunity [...]