Google announces Responsive Search Ads in Beta
Earlier this month Google announced the introduction of responsive search ads. These provide the opportunity to set up multiple headlines and a handful of descriptions for each ad. Google will test combinations of these dynamically [...]
Google Data Studio? Actually, we quite like it…
There is no doubt that data analysis is still a challenge for many marketeers. Half the battle is understanding what metrics are really important to a business. We need to make sure that our clients [...]
The Good, The Bad and The New AdWords Interface
Okay, we’ll admit it. Until recent months we have been logging into the new AdWords UI, and then running back to the trusty old beaten up sofa that is the previous interface. Like most ‘normal’ [...]
Our 5 Key Takeaways From Hero Conf 2017
Recently, I went up to The Brewery in London for Hanapin Marketing’s vastly anticipated Hero Conf PPC event. It was a busy couple of days, filled with talks, networking and exhibitions. (There was also a lot [...]
The Death Of Super ETAs
I was about to write an update on our extended 'Super ETAs' test, when I saw AdWords display this message: Notice how Google use the less cool name ‘additional description’ rather then my, frankly better, 'Super ETAs'. [...]
The Life Of A Digital Marketing Apprentice
Hi, I'm Rachel, the Pratt Digital Apprentice. I've been working here for roughly 2 months so I thought it was time that I properly introduced myself. The First Step When I left Sixth form with three [...]
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