Making the switch to Responsive Search Ads
From June 2022, Google announced they will stop the ability to create and edit Expanded Text Ads (ETAs), you will only be able to pause and resume them. Responsive Search Ads (RSAs) will be the [...]
Becoming A Digital Marketing Apprentice
Hi, I’m Martha and I have just started my digital marketing journey by becoming an apprentice at Pratt Digital. I thought writing a post would be a nice way to say hello and explain my [...]
5 digital marketing observations from the past few weeks…
Like most businesses, we're working through the ups and downs of the current situation. We're doing everything we can to support our clients through these challenging times. For some it’s been a case of battening [...]
The New Normal: Tackling Remote Working Like A Boss
As keyboard connoisseurs, the Pratt Digital team are no strangers to remote working. As the world launches itself into a brief period of chaos, the decision was made to take this style of working full-time, [...]
Segmenting Customer Data Like A Pro
If you've been following us for a while, you'll know all about our love for Google Data Studio - the free reporting tool from the good folk at Google. If you wish to familiarise yourself [...]
Audiences, AI and Automation – PPC Hero Conf 2019
The Pratt Digital team recently attended the almighty Hero Conf, an annual PPC conference held by the legends at Hanapin Marketing. Now that we have fully recovered, we thought we'd check in and catch you [...]
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