Google announces Responsive Search Ads in Beta
Earlier this month Google announced the introduction of responsive search ads. These provide the opportunity to set up multiple headlines [...]
The Good, The Bad and The New AdWords Interface
Okay, we’ll admit it. Until recent months we have been logging into the new AdWords UI, and then running back [...]
Our 5 Key Takeaways From Hero Conf 2017
Recently, I went up to The Brewery in London for Hanapin Marketing’s vastly anticipated Hero Conf PPC event. It was a [...]
The Death Of Super ETAs
I was about to write an update on our extended 'Super ETAs' test, when I saw AdWords display this message: Notice how [...]
The Life Of A Digital Marketing Apprentice
Hi, I'm Rachel, the Pratt Digital Apprentice. I've been working here for roughly 2 months so I thought it was time [...]
Pratt Digital’s Back To School Mix
Photos from the Archives We've reached that time of year again. Facebook is awash with obligatory photos of kids, swamped [...]
How to use Google Analytics to Improve Facebook Targeting (and vice versa!)
Both Google Analytics and Facebook give you so much data that it can be really tricky to know where to [...]
Top ways to lose money with AdWords – Part 3
Welcome to Part 3 in our series of blogs exploring the most common ways money can be wasted in AdWords. [...]
Adwords ‘Super’ ETAs – Early test results
When creating a new ad for a US based investment client recently, I was surprised to be offered the opportunity [...]